Amazon, Alibaba,Ebay are a few big names that almost everyone knows . Apart from them there are countless ecommerce websites that are selling products and expanding business. Many ecommerce websites are being launched regionally every now and then and with the development of e-commerce websites product photography is growing exponentially.
Previously people went to market to buy their everyday needs but after the Covid-19 pandemic people are leaning towards e-commerce websites to avoid human contact and by paying a very small amount of service fee they can have thousands of options with different price points. It gives the customer a hassle free experience and a variety of options.
With the advancement of online market pale our shopping style has transformed. But there is a huge difference between how you buy from a physical marketplace and an online marketplace.
In a physical marketplace you look at the product and verify the touch,feel and all the aspects first hand. In online marketplaces you can not touch or see the physical product up close and personally there for Product Photography is the most Important thing you can do to make your product stand out. In online marketplace having a good product photo can benefit one to sell their product much faster than the competition.
Here is why it is important to do product photography for the online world.
Build Your Brand
Product photography is a long-term investment that can make your business grow and establish itself as a market leader. Putting up professionally shot eye catchy product photos consistently on your social media channels and eCommerce websites over months can portray your business to your audience as professional,valued,Quality Full, diverse and innovative
It helps your customers understand that your business cares for their needs, wants, desires, which will motivate them to purchase and eventually turn loyal customers who repeatedly consume your products.
Professionally shot images tend to have good colour ,Sharp result and A contrasty look which can capture the attention of the buyer and your product will have more interested buyers than a product that serves the same purpose but has an unappealing portfolio. Keeping this strategy will help you retain buyers and create a brand image that will last you a lifetime.
An image can tell a thousand stories. We like what we see, which means Images speak louder than words especially in the digital world we now live in where you can not touch or feel the product in your hand rather you have to trust your eyes and believe what you see.
People are busy and they don’t have a lot of time to spare. So when they’re scrolling through various online marketplaces to find their desired products, they have a very small amount of time and even smaller amount of patience to actually read product descriptions so an attractive image can make your product stand out among the crowd.
This is why it is really crucial to have an impactful product photography that will instantly grab the attention of the buyer. With an attractive look it is more likely to get a buyer than an unattractive image.
For example, look at the picture. What can you understand from here?
These products are placed in a bathroom which makes them bath/hygiene products. Looking at the photo one can assume the size and also the outlook of the product.
Product Photography Sets The Right Expectations
Statistics show that 22% of people who buy products online actually send them back because they are not satisfied with the product or the product did not meet their expectations.
Getting a customer to buy products offline is actually easier than doing it online because the customer can physically see and touch the product in an offline market but they can not do it on the online platforms..
Taking professional photos of your own products will give your portfolio a trustworthy look which will be appreciated by your customer. Nobody likes wrong products at their doorstep. When someone buys goods online they expect that they will be getting what they are looking at.
Professional product photography helps eliminate the fear and they get this assurance that they will most likely have the products that will meet their expectations.
Good quality photos tell the full story about the product which helps the buyer make an educated choice. This will meet customer expectations and help you in the long run.
Grabs Customer Mood
You should not make your potential customers dive deep into a river of texts and hope that somehow they will be impressed by reading a bunch of literature and miraculously buy your product. Nobody likes to read long essays before making a purchasing decision.
You can skip this reading all together by using appropriate images on your website or social media to improve the connection between you and your clients. Professional photos of your product will help the customer make up their mind and grab their mood.
Consumers decide whether they will buy a product within a very short amount of time. Interesting images can make a casual visitor a potential buyer. People are often unsure of what they want exactly but seeing images makes them want to buy products that the buyer never felt the need of and Product photography can make it happen in this online world.
Keep Competitors Away
You may have this thought that your product is unique, but there are countless Businesses who sell exactly the same product, maybe even better quality for a cheaper price than yours. Now how will you make your products sell faster than your competitor? By using eye catchy and informative images of your goods.
Online marketplaces are flooded with products and you need to stand out inorder to make a sale.
You need to talk with your photos and convey the message that your product is superior
It will evoke trust in your customers and you will achieve market dominance.
With professional product photography your products will have more leverage than your competitors and with this you will be multiple steps ahead of competition.
Investing in professional product photography will serve you in more ways than you can imagine. It will save your time,effort and money.
There are multiple ways to increase your product sales but attractive product photos that can grab consumer’s attention are unparalleled. A good image can make your pitch much easier and lucrative.
Online businesses leverage from professional product photography. In order to elevate your business to the fullest in order to convince your audience to purchase your products Professional photography is a must.
Since Online marketplaces are image based platforms thus using professional product photography is Important for Online World.